Anders AXKLO, Value Management Officer (VMO), is a Business Developer and Strategic Leader with over 25 years of experience across various industries, specializing in identifying and maintaining brand values throughout all contact surfaces—internal and external. Expert in aligning business objectives with core brand principles, ensuring consistency in communication and delivering strategic value through complex sales and business processes. Proven ability to lead transformations, optimize sales strategies, and enhance stakeholder engagement while fostering brand loyalty and long-term success.  Extensive experience in business development, sales management, and value-driven leadership across media, public procurement, energy, and retail sectors. Skilled in identifying and embedding brand values into operational processes and customer interactions, ensuring these values are reflected in every facet of the business, driving both organizational growth and customer loyalty.  Alex is a keen arm wrestler and martial artist.

Andreas Bergqvist, Architect Manager, is a seasoned professional with extensive experience in digital transformation, product strategy, and cloud-based solutions. Over a career spanning 20+ years, he has contributed to cutting-edge developments across the automotive, marine, and IoT industries. Currently leading Cloud & Digital Strategy at a prominent startup, Andreas leverages his expertise to drive innovation and streamline digital operations.  Previously, Andreas held vital roles at CEVT (China Euro Vehicle Technology AB), where he served as a Director of Product Management and Product & Service Strategist.  With experience in developing complex simulator systems and implementing IoT solutions, Andreas has a proven ability to navigate high-paced environments and deliver results.  Andreas graduated from Uppsala University with a B.Sc. in Electronic Engineering and took a course in Project Management at IHM Business School.  He is also a certified SAFe 4 Agilist.  LinkedIn

Petter DAHLQVIST, Head of Product Experience, is a seasoned Senior Experience Designer with extensive UX/UI design, digital strategy, and business innovation expertise.  Petter is a seasoned Senior Experience Designer with extensive UX/UI design, digital strategy, and business innovation expertise. Currently, at Merkle Sverige, Petter leverages over a decade of industry experience to deliver cutting-edge solutions in digital transformation, marketing strategy, and customer experience design. His time at CEVT (China Euro Vehicle Technology AB) saw him excel as Digital Xperience Strategy and Business Specialist, driving innovation in digital platform development, process improvement, and data-driven decision-making. Petter led cross-functional teams to create value-driven methodologies and KPI structures optimising organisational effectiveness.  Petter holds a BSc in Product Design Engineering from the University of Skövde and combines technical expertise with a passion for innovative and user-centric design.  LinkedIn

Joakim RÖNNBLOM, Product Manager, is a seasoned Managing Consultant and B2B Lead with over 20 years of experience driving business transformation through data-driven strategies, automation, and innovative solutions.  At Avaus, a boutique consultancy with offices in Helsinki, Stockholm, and Munich, he specialises in future-proofing go-to-market capabilities by leveraging AI and advanced analytics.  Joakim was a Partner at ProSales Consulting, where he led large-scale B2B transformations across sectors like SaaS, manufacturing, and financial services, including designing strategies and redefining operating models for Fortune 500 clients.  He also played a key role in ProSales’ acquisition by Mercuri International.  Joakim held senior roles at the Swedish Institute for Standards, delivering significant growth through innovative services.  His expertise extends to managing high-complexity projects for global brands like SONY and IKEA.  Known for his collaborative leadership and strategic insight, Joakim is a trusted advisor in competitive markets.  LinkedIn

Alec DORLING is an AI expert and Head of Product Compliance.  Alec is working with the international AI standards committee to develop maturity models.  He is the international convener of ISO/IEC 3300X (SPICE) and the founder of the Automotive SPICE® initiative with the leading European car OEMs.  Alec Dorling is an internationally recognized expert in the field of software standardization, quality management, process assessment and certification. He has held key positions in software engineering at both national and European levels that include the National Computing Centre (UK), the European Software Institute (Spain) and the Centre for Software Engineering (Sweden).  Alec received a Bachelor of Computer Science from De Montfort University BSc, Computer Science BSc, Computer Science 1969-1973.  LinkedIn

Filip MARLEVI, AI Engineer, is a skilled Data Scientist with an expert background in AI, natural language processing (NLP), and automation, boasting a career spanning diverse industries and roles. At Nexer Insight, he leads the development of AI-based models, including text classification using NLP techniques, and scaling these solutions to production.  Previously, Filip excelled at Sogeti, where he contributed to projects involving data analysis, robotic process automation (RPA), and AI-driven solutions. He developed AI models for welding robot diagnostics at ESAB Welding Equipment AB.  Filip also introduced clients to Azure Machine Learning (AML) to optimise workflows.  He also applied computer vision and satellite imagery analysis for forest management tools at Husqvarna Intellion. With experience as a tennis trainer and an AI engineer for agricultural automation, Filip is a versatile professional adept at leading teams, fostering innovation, and delivering impactful solutions.  LinkedIn

Anders JOHANSSON, M.Sc., is a seasoned management consultant and business leader with over 20 years of expertise in product development, sales, and organisational transformation. Currently a Business Implementation Officer at Husqvarna Construction, Anders leads the rollout of a new PLM system. As a Partner at Infobility, he has spearheaded business development for clients like Chalmers University of Technology and Systemite, focusing on e-drive concepts, radar technologies, and IT platforms for complex products.  Previously, Anders co-owned ZYYX 3D Printer, managing sales, digital marketing, and financing. At Evidente Management Group AB, he established a new business area in management consulting, streamlining processes for automotive and MedTech industries. Earlier roles at Semcon Caran and Mecel AB highlighted his strengths in sales, leadership, and embedded systems engineering. With an M.Sc. in Electrical Engineering from Chalmers University and military experience as a non-commissioned officer, Anders excels in delivering innovative, results-driven solutions.  LinkedIn