Petter DAHLQVIST, Head of Product Experience, is a seasoned Senior Experience Designer with extensive UX/UI design, digital strategy, and business innovation expertise.  Petter is a seasoned Senior Experience Designer with extensive UX/UI design, digital strategy, and business innovation expertise. Currently, at Merkle Sverige, Petter leverages over a decade of industry experience to deliver cutting-edge solutions in digital transformation, marketing strategy, and customer experience design. His time at CEVT (China Euro Vehicle Technology AB) saw him excel as Digital Xperience Strategy and Business Specialist, driving innovation in digital platform development, process improvement, and data-driven decision-making. Petter led cross-functional teams to create value-driven methodologies and KPI structures optimising organisational effectiveness.  Petter holds a BSc in Product Design Engineering from the University of Skövde and combines technical expertise with a passion for innovative and user-centric design.  LinkedIn