Håkan JEGEBO, CEO and founder, is a specialist in data driven transformations towards product streams with a measurable progress. He is passionate about different cultures and relations while specializing in Lean and Agile software transformation. He has 30+ years’ experience from the fields of IT/telecom, automotive, retail and offshore in Europe, US and Brazil working for organisations like Volvo (Automotive), Nets (payments), Skandia (Insurance & Banking), Rikspolisen (The Swedish Police), Svenska Kraftnät (Swedish National Grid), Fujicolor, Western Union and many more. Håkan was educated at the University of Stockholm, Sweden where he received a Master of Science in Business and Economics, 1986 – 1989. Håkan speaks Swedish, English, Portuguese and Spanish.

Warren BINGHAM, CFO and founder, is an ACA and ICSA-qualified strategic leader in international financial transformation and scaling startups via M&A. With over 25 years of experience at the forefront of financial operations and strategic growth, he built a reputation for driving business success across diverse industries, including e-commerce, FMCG, healthcare, and real estate. Warren’s career spans senior leadership roles as both CEO and CFO, during which he navigated organisations through complex transformations, secured multi-million-pound funding rounds, and led high-impact mergers, acquisitions, and exits.

Daniel RUBIN, COO and founder, has more than 20 years of experience in delivering 250+ successful B2B & B2C global project to 100+ companies. His projects were delivered across diverse sectors including Automotive, Mobility, Med-tech, Telco, IT, Legal, Heating, Aviation, Logistics, Supply Chain, Gas, Polymer, Packaging, Retail, and Consumer Services.  Daniel knows how large enterprises function and leads the software architects of the company.  He has worked for companies such as Volvo (Automobile), Polestar (Automotive), Ericsson (Telecoms), Linde Gas (Industrial Gasses), Getinge Group (Medical), Geely Group (Automotive), ZF Fridrichshafen (Transport) and more.  Daniel speaks Swedish and English and graduated from Lund University: Faculty of Engineering, Industrial Design, Master Program.

Magnus ANDERSSON, founder and CTO. Magnus is a skilled Business Developer and Cloud Architect with a strong background in digital transformation, cloud architecture, software development, and AI leadership. He is experienced in managing complex projects, leading agile transformations, and implementing cutting-edge technological solutions. Known for his expertise in sustainability, data-driven methods, and digitalization, Magnus has contributed to innovative projects across various industries. He holds a Master of Science in Automation & Mechatronics from Chalmers University of Technology, Sweden, and a Bachelor of Science in the same field from Instituto Superior Técnico in Portugal. Additionally, he has completed courses in Deep Learning and Computer Vision for Autonomous Systems at Aristotle University of Thessaloniki. Magnus speaks Swedish, English, Portuguese, and Greek.

Darryl DE NECKER, CIO, is a seasoned communication strategist who helps companies and brands align their business content and brand identity with their customers, driving engagement and revenue.  With a talent for transforming brands and products into clear, compelling narratives, De Necker works closely with decision-makers and stakeholders to develop resonating strategies. From initial planning to implementation, testing, and refining, they are involved at every stage of the process, ensuring seamless execution and measurable results.  Experienced in fast-paced environments, He thrives on collaborating with diverse teams and managing multiple projects simultaneously. Their structured and process-oriented approach ensures efficiency without compromising creativity. Having worked across various industries - from technology to automotive to FMCG - Darryl brings a versatile perspective, crafting strategies that connect with audiences in distinct markets.  As the co-founder of two successful FMCG startups, Darryl has firsthand experience building brands from the ground up.  This hands-on journey has sharpened their understanding of communication and content's critical role in achieving sustainable brand growth. He graduated from University of Cape Town with a certificate in organisational leadership and from Mandela University with a diploma in Design.