Joakim RÖNNBLOM, Product Manager, is a seasoned Managing Consultant and B2B Lead with over 20 years of experience driving business transformation through data-driven strategies, automation, and innovative solutions.  At Avaus, a boutique consultancy with offices in Helsinki, Stockholm, and Munich, he specialises in future-proofing go-to-market capabilities by leveraging AI and advanced analytics.  Joakim was a Partner at ProSales Consulting, where he led large-scale B2B transformations across sectors like SaaS, manufacturing, and financial services, including designing strategies and redefining operating models for Fortune 500 clients.  He also played a key role in ProSales’ acquisition by Mercuri International.  Joakim held senior roles at the Swedish Institute for Standards, delivering significant growth through innovative services.  His expertise extends to managing high-complexity projects for global brands like SONY and IKEA.  Known for his collaborative leadership and strategic insight, Joakim is a trusted advisor in competitive markets.  LinkedIn